"[Barack Obama failed to sell a health care reform plan to American voters] because the utter implausibility of its central promise - expanded coverage at lower cost - led voters to conclude that it would lead ultimately to more government, more taxes and more debt."

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The ordinary American voter does not object to mediocrity. He likes his candidate to be sensible, vigorous, and, above all, what he calls 'magnetic,' and does not value, because he sees no need for, originality or profundity, a fine culture or a wide knowledge.

— James Bryce